Free Internet Marketing Advice - How to Make Money Online

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What is a Conversion?

Literally, to convert a visitor to your site or blog into someone who takes a certain action.  Of course, that “certain action” usually means buying a product .

Conversion is a marketing term not limited to internet marketing.

At its most basic level, you’re moving a person from one state to another state.

  • From a non-buyer to a buyer.
  • From an interested visitor to a visitor fills out a response form.
  • From a non-Christian into a Christian.
  • From a SUV-driver into a Prius driver.

In the online marketing world, though, conversion usually involves money and commerce.