Free Internet Marketing Advice - How to Make Money Online

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What is Lead Generation?

A:  Lead generation pays affiliates simply for sending “leads,” or information about potential customers, to merchants.

In the world of online marketing, there are many ways to make money.  But one of the best ways is “lead generation.”  In traditional online marketing models, you have to actually sell something to make money.

But lead generation is different.  You don’t have to sell anything, at least not in a monetary sense.  You only need to collect vital information about hot prospects and send them to merchants willing to buy the information.

Lead generation isn’t a new thing – it has been around for years in off-line marketing.  But online marketing has driven lead generation to new heights.

Companies such as Azoogle and CPA Empire are notable networks that let affiliates find good lead generation offers.

Why Online Marketers Love Lead Generation

  • You’re not requiring visitors to pull out out a credit card.
  • It’s often an easier “sale” just to get someone to leave their name, email address, and a few other pieces of information.
  • There are many thousands of lead generation offers.

Lead Generation Does Have Negatives

There are no easy roads in internet marketing.  Just when you think you’ve found a “sure ticket,” you find that it has its own obstacles.

  • The main problem is that you’re selling the visitor on something.  It may not be money out of their pocket, you still have to convince them to make a commitment of some kind.
  • Many online marketers get lazy, thinking that lead generation is easier.

Lead generation has been tainted with many sleazy offers, such as email offers for herbal remedies, dating, etc.  While sleazy offers are by no means limited to lead generation, it seems that in recent years they have become associated with lead generation.