Autoresponders are automatic email campaigns you set up on your sales page or landing page. And don’t say that you have no idea what an autoresponder is. You’ve seen them a million times, a little box to the side asking for your first name and e-mail address, saying something like “Sign Up for Free E-Course on Raising Chihuahuas for Food,” or whatever.
Two schools of thought here. The first school of thought is that autoresponders are a nice thing to tack onto a campaign, and capture those stragglers, those non-impulse buyers. The second school is that autoreponders are an essential selling tool and are not an afterthought.
The literal meaning is that it’s a service, usually based online, that can send out mass emails on request. The true meaning, for online marketers, is that an autoresponder is a way to “mop up” lost sales and increase conversion rates .
Online services such as Aweber and GetResponse provide a convenient way for you to set up a mailing system. Visitors to your site can easily fill in their name and email address in an in-line form, press “Submit,” and be instantly signed up.
Pre-loaded messages in your autoresponder can be sent out at any interval you want. You may want to initially set up a “Welcome” email message, followed by sales messages every 3 or so days.
Many online marketers view autoresponders as a way to “mop up” sales that they don’t get right away when the visitor comes to their site.
Some visitors don’t immediately want to buy anything–but after a few days and some persuasion, they may come around to the idea.
Also, autoresponders are extremely easy to set up, usually have low monthly fees, and the messages do not have to be very long or involved in order to “sell” the visitor.
Aweber indicates that it takes about 7 messages for customers to come around to the idea of buying.