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Landing Pages

A landing page is just a place where a visitor lands.  In theory, it could be anything from a bare-bones squeeze page to one page out of a thousand-page website.  But usually it’s neither.  Search engines hate squeeze pages; “not a quality user experience,” they say.  But it would be suicide to send traffic to your giant website–visitors get distracted from your sales message.  The solution?  Work on your landing page technique and come up with a comfortable middle ground.

A landing page is a web or blog page where you direct users to, mostly used in pay-per-click advertising.

Many online marketers have a hard time understanding what a landing page is and why they need to have one. Think of a “landing page” in terms of an airplane and a landing strip. While it is possible to land an airplane in many different terrains-a highway, a field, a big parking lot, etc.-the preferable and safest place is to land is on a landing strip.

Some reasons you might chose a landing strip over a freeway might be:  flat; smooth; no obstructions; no distracting navigational signals.

Internet Landing Pages are Optimized

It’s the same thing with online landing pages. Landing pages have certain qualities that make them effective selling tools.

Of course, a user who clicks on your PPC ad can “land” anywhere on your website.  They could “land” on a web page with lots of internal navigation along the sides, lots of links to Wikipedia within the text, a few YouTube embedded videos, a forum link, etc. But the preferable, safest, and most profitable place is on a landing page that you have constructed exactly for the purpose of landing.