Free Internet Marketing Advice - How to Make Money Online

Subscribe

  • Subscribe

How to Design a Killer Landing Page

Many online marketers are flushing their PPC money right down the drain because they have no clue how to effectively design a landing page.

A landing page is not a full-blown website.  A website has lots of interconnected pages, navigation, and external links that distract the search user.

On the contrary, a landing page is a simple, elegant design specially formulated to answer the searcher’s needs.

Example:  if a person searches for a Sony HDR-FX1E High Definition 3CCD Camcorder, your landing page had damn well better specifically address the issue of Sony HDR-FX1E High Def camcorders.

The stakes are raised even higher if the visitor has taken the trouble to type out a complicated search request such as the one above.

Great Landing Page Design

  1. Perfectly answers the search user’s needs.
  2. One page, not several.
  3. Little navigation to internal or external pages.
  4. A single, clear message.
  5. Quietly includes Google Fluff – required pages such as About Us or Privacy.
  6. Prominently includes a call to action (“Sign Up…”, “Buy This,” “Click Here,” etc.)
  7. Appeal directly to the visitor on an individual basis.
  8. Text is graphically diverse – different sized fonts, headers, bullets, numbering, etc.

Poor Landing Page Design

  1. Distracting navigation to take visitor away from landing page.
  2. Obstructions to get in the way of the pitch – long testimonials, complicated graphics, etc.
  3. Distracting graphic elements such as many different colors.
  4. One central element that sucks attention away from rest of landing page.  For example, a YouTube video larger and more prominent than any other part of the landing page.
  5. More than one theme.  Landing pages are meant to be brief; can handle only one main theme and perhaps two sub-themes.
  6. Too “thin” on content to satisfy the PPCs.
  7. Elements such as large images that cause the page to load slowly.