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Landing Page Case Study: TextBeast

One of the best ways to learn how to build a good landing page is to look at a terrible landing page.  In the case of TextBeast, I was reading an article online, when I saw a Google Content ad that piqued by attention.  While I cannot remember the exact ad copy, it had something to do with improving and speeding up your cut-and-paste operations.  As a writer, I am pretty much a sucker for any kind of application that makes my web content writing go faster.

In short, I was a “live prospect,” ready and willing to buy.  In fact, it would take a lot to bar me from buying something like this.

Well, this landing page sure turned me off.  It’s a terrible mess  It is less an invitation to read and buy than it is an impervious force-field deflecting all potential customers.

Avoid these Landing Page Errors

Your landing page needs to immediately — and I mean within about 3 seconds — immediately tell you what’s going on.  My question when I clicked on the Google Content ad is, “What is TextBeast?”  A glance at the landing page does not answer this.  I have to hunt around.  I’m still not sure what it is.

How does TextBeast differ from ordinary cut-and-paste operations?  What makes it worth $10?  I have no idea.

The header is wasted.  Valuable screen real estate in the header, and all it does is repeat the name of the product.  Why not have a one-sentence summary of the product or something that interest me?

Those two columns of text on the left and right are a problem.  Keep the text count down.  This page is too busy.

Because everything is blue, and the center is white, our eyes are drawn to the center white section.  Again, a great place for some clear and concise statements about the product — but waste with this video thing.

And last, the Buy Now links in full view.  You need to work towards the Buy Now links.  Put them on a separate page.