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What is a Squeeze Page?

A squeeze page is a very short landing page designed to “squeeze” e-mail addresses out of visitors, so that the advertiser can initiate an email autoresponder campaign.

As shown in this example, there is very little information on the squeeze page–just enough to convince the visitor to drop in their e-mail address.

The squeeze page always offers up the promise that another, more interesting and informative webpage will be accessed directly after the squeeze page.

It should be noted that a squeeze page is really nothing more than an autoresponder sign-up box isolated on a webpage–with nothing else on it.

Squeeze pages have been demonized by search engines as not providing a quality user experience to the visitor because they hold back information until the visitor offers up a piece of private data.