Free Internet Marketing Advice - How to Make Money Online

Subscribe

  • Subscribe

Case Study: Bad AdWords Campaign

It never ceases to amaze me how pay per click ad campaigns from giant multinational corporations can be so bad.

Why is this?  I think that PPC is their lowest priority, frankly.  At the top of the list are TV, radio, and print campaigns — and then they give the PPC side to the college intern.  Or they outsource to a fancy PPC management that is experienced at sweeping the broken glass under the rug.

Look bravely at this Google AdWords campaign from a giant company that should know better, Kodak.  Wouldn’t they have enough money to run a PPC campaign correctly?  I believe that “too much money” is the problem.  From ad copy to landing page to conversion mechanism – it’s all wrong.

Is this AdWords example the worst in the world?  No.  I’ve seen much worse.  It’s more an example of being asleep at the wheel, than anything else.