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What is Google Fluff?

Google Fluff is the nickname used by some affiliate marketers to refer to pages that Google requires, even though these pages may appear extraneous.

Google Fluff pages are often displayed at the bottom of a website or blog, and may be:

  • Privacy Policy
  • About Us
  • Contact Us
  • Terms and Conditions
  • Etc.

Online marketers refer to these pages as “fluff” because they do nothing to help market products.

Google AdWords will automatically lower the Quality Score for advertisers who do not provide Google Fluff for visitors.